We are Bide
Bide is an exploration of time. A recollection of the past and an ambiance for the present expressed through time-honoured scents. Our fondest memories rekindled in a curation of considered moments.
Our inspiration draws on our journey through parenthood. A precious time. A time of long days and short years. A time for seeing a world so familiar through innocent eyes. A reviving of old memories, while forming new. A creative expression of time through nostalgic aromas.
Our process is a longing – an intentional refinement of essential materials, experiences, and perfumery. A continuous search for simplification as an embrace of time.
Dwell. Wait. Remain.
Our pledge to tomorrow
We believe that now more than ever, efforts to make a better tomorrow, must start today.
That’s why we have created tomorrow, today.
Our pledge to donate 1% of sales, to charitable organisations that seek to make tomorrows environment a little more comfortable for those who are growing up today.